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How to Trademark a Phrase or Slogan
Most businesses these days use a distinctive phrase or slogan associated with their goods or services to help create and improve their brand recognition. Customers often think about the company’s name or its products when they hear the phrase. Trademarking a phrase or slogan is a great way to protect your intellectual property and to have exclusive rights over your company’s trademark. Adding a TM symbol to the phrase or slogan, as well as registering it with the U.S. Patent and Trademark Office (USPTO) will also provide additional protection for you and your company from any possible infringement. So if you think your catchphrase has the potential to earn you economic benefits, you might want to trademark it.
How to Avoid Trademark Rejection
While you might have spent months thinking of a name for your brand, website, or product, it might be too late to realize that registering trademarks have limitations too. Limitations that people don’t consider when they try to come up with a unique name for their venture or property. You can’t obtain a federally registered trademark if your name has three things in it.
Steps to Follow Before Applying for a Trademark
If you are starting a new business, it is important to be aware of all the required steps to protect your business. One way to do this is to trademark your business name, logo, product, design, or slogan. Some of the biggest companies in the world have trademarked their names, logos, and products. This includes Coca-Cola, Apple, Nike, Ford, and many more. The trademark registration process can be complex, so it is essential to understand the requirements and follow them correctly. This article will provide information on what steps you need to take before applying for a trademark and why these steps are necessary.
Copyrights
E-publishing and the importance of copyright
With the popularity of e-books and growth of the technology to support them, electronic publishing has become a lot easier. Yet with that ease and a wide open marketplace, it becomes even more important you take the necessary steps to protect your creative work with a copyright.
What is a copyright license?
A copyright license gives a person or entity (“licensee") the authorization to use a work from the copyright owner, usually in exchange for payment. Copyright licenses may be exclusive or nonexclusive, and the rights that come with them vary according to the specifics of each license.
Getting permission to reproduce copyrighted images
If you plan to use photographs, videos, drawings, or other images that you did not create, you need to be sure to avoid copyright infringement claims. In most cases, you will need to obtain permission from the person holding the rights to the image. This includes images found online.
Limited Liability Company (LLC)
What is the owner of an LLC called?
Limited liability companies (LLCs) are designed to be flexible in their ownership, taxation, and management. If you’re the head of an LLC, you’ll find that there are also several options for the title you give yourself.
How to apply for an LLC (limited liability company)
One of the most important early decisions business owners must make is what business entity to register and conduct business under. There are plenty of business entity types to choose from—a sole proprietorship, C corporation, S corporation, limited liability company (LLC), or limited liability partnership (LLP). What business structure you decide on depends on the risk you're willing to assume.
Do I need an LLC to start a business?
An LLC, or limited liability company, provides personal liability protection and a formal business structure. You can also get those things by forming a corporation or other type of business entity. It's also perfectly legal to open a business without setting up any formal structure. You'll gain simplicity but miss out on some key protections.
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